Let's recall the proposed position:
White plays
The solution is based more on strategy and focusing in target than in exact calculations.
The main idea is to use the situation of the black pieces to the queenside (columns b and c) shorting the roads that let them to defend his King. If the target is gotten, the difference of attack pieces against the small defense forces should come to win.
If the white's moves are sufficiently aggressive and fast, no matter the difference of total material on the board.
This post is eminently chess, but the way about how to think and act could be extrapolated to a sales channel strategy.
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